Primacy is defined as the state of being first, or foremost. People in general have a short attention span, but it gets even shorter when on the web. It is important to have your Adsense banner near the top of the page. If they have to scroll to see it, there is a good chance they will move on before even noticing the banner. This can be hard to do and keep your website looking professional, but it is possible. You may have to forgo this step on some of your pages to keep the integrity of your site.
You should take your time and develop an Adsense banner that will blend into your website. People are more apt to click on an advertisement if they don’t know it’s an ad. If they are interested in the ad, they will click on the link provided without thinking twice. This is also a good way to prevent your website from looking tacky. Garishly colored advertisements are highly noticeable and will increase the bounce rate on your site. It can ruin the look of your site and is an insult to the eyes.
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| Place ads where people can see and click them!!! |
Remove the Adsense from the bottom pages of your site and put them at the top. Do not try to hide your Adsense. Put them in the place where people can see them quickly. You will be amazed how the difference between Adsense locations can make when you see your earnings.
Maintain links to relevant websites. If you think some sites are better off than the others, put your ads there and try to maintaining and managing them. If there is already lots of Adsense put into that certain site, put yours on top of all of them. That way visitor will see your ads first upon browsing into that site.
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